Pioneering the use of influencers as actors in brand campaigns.
Within Carty Media's first year, the team was collaborating with Coca-Cola on creative brand work.
Carty pioneered an approach that was ahead of its time: casting social media influencers as the actors in brand content, blending authentic reach with produced storytelling before it was common practice.
The work helped establish Carty Media as an early innovator in influencer-driven marketing, a discipline the agency still leads today.
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